• Designed using traditional plant breeding through selective genetics. • Designed with 40% more beta-carotene. • Designed with higher sugar content to improve overall flavor. • Designed with better texture to increase children's consumption. • Designed to have anthocyanin, that is recognized as an effective cancer preventive compound.

Articles about the BetaSweet Carrot:

The New Mighty Maroon Carrot by Lana Robinson, Texas Neighbors, July 1998
The 24-Carrot Man Vegetarian Times, July 1998
Food with Attitude by Kathryn S. Brown, Discover Mag, March 2000
Carrots of Another Color by Adrienne Cook, Washington Post, March 23, 2000
Center Focuses on Healthy Eating by Arun Arjunan, The Battalion, November 2000