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Nobody Can Prove That Cold-Pressed Juice Is Better for You IF YOU’RE THE type of modern citizen with a gym membership and/or a road bike, you’ve probably heard at least a little about cold-press juicing. Celebrities deliver breathless testimonials about their juice’s improved nutritional profile, magically legitimizing $12-a-bottle prices. And startups are popping up to capitalize on the trend—one raising $120 million by promising to deliver pre-packaged fruit, ready to be juiced on its proprietary machine. The science, at first, sounds pretty good. Good enough, at least, to…

Is cold-pressed juice really that healthy, or is it all just hype?

By DAVE MCGINN The Globe and Mail Published Thursday, May. 21 2015, 3:13 PM EDT Last updated Thursday, May. 21 2015, 5:35 PM EDT Cold-pressed juice is the elixir for our time-starved, nutrient-deprived lives, if its devotees are to be believed. That’s part of the reason a 355-ml bottle can cost $12. The latest health fad has become a multibillion-dollar industry and has been deemed the new “status symbol,” helped along by celebrities such as Gwyneth Paltrow. Companies such as Whole Foods and Starbucks are riding the trend,…