Nobody Can Prove That Cold-Pressed Juice Is Better for You IF YOU’RE THE type of modern citizen with a gym membership and/or a road bike, you’ve probably heard at least a little about cold-press juicing. Celebrities deliver breathless testimonials about their juice’s improved nutritional profile, magically legitimizing $12-a-bottle prices. And startups are popping up to capitalize on the trend—one raising $120 million by promising to deliver pre-packaged fruit, ready to be juiced on its proprietary machine. The science, at first, sounds pretty good. Good enough, at least, to… Read More →

By DAVE MCGINN The Globe and Mail Published Thursday, May. 21 2015, 3:13 PM EDT Last updated Thursday, May. 21 2015, 5:35 PM EDT Cold-pressed juice is the elixir for our time-starved, nutrient-deprived lives, if its devotees are to be believed. That’s part of the reason a 355-ml bottle can cost $12. The latest health fad has become a multibillion-dollar industry and has been deemed the new “status symbol,” helped along by celebrities such as Gwyneth Paltrow. Companies such as Whole Foods and Starbucks are riding the trend,… Read More →