To understand changes in the melon industry â€” cantaloupe, honeydew and other varieties, but not watermelon â€” Texas A&M University is conducting a survey to gather information about all aspects of the industry.
The goal is to establish the needs and perceptions of melon stakeholders â€” consumers, producers and retailers, according to Bhimu Patil, director of the Vegetable and Fruit Improvement Center at Texas A&M and the projectâ€™s director.
â€œThe outcome will help to develop new cultivars and varieties to make sure our research and outreach efforts will focus on the stakeholder needs and re-establish melon industry by developing domestic grown region-specific cultivars,â€ said Patil.
The center conducted similar surveys in 2009 and 2011. This yearâ€™s survey will help researchers understand if there are any changes in stakeholder needs concerning the melons, he said.
The survey will also shed light on changes in demands at all levels of the production chain.
â€œThis yearâ€™s survey will help us to understand any changes in consumer, melon producer, retailer, national associations (such as the Produce Marketing Association, United Fresh Produce Association) needs,â€ Patil said. â€œPrevious surveys provided strong evidence of developing flavorful, safer, healthy melons with disease resistance.â€
Patil asks that all members of the melon industry, consumers, producers and retailers take the survey before the cutoff date of Feb. 23.
The survey, which is anonymous, takes about 8-10 minutes to complete, and is available at this website.